<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>US Health Archives - Camber Collective</title>
	<atom:link href="https://cambercollective.com/category/case-studies/sectors/us-health-case-studies/feed/" rel="self" type="application/rss+xml" />
	<link>https://cambercollective.com/category/case-studies/sectors/us-health-case-studies/</link>
	<description>A consultancy for a regenerative and equitable world.</description>
	<lastBuildDate>Thu, 07 Mar 2024 17:05:10 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>

<image>
	<url>https://cambercollective.com/wp-content/uploads/2021/03/CC-Icon.png</url>
	<title>US Health Archives - Camber Collective</title>
	<link>https://cambercollective.com/category/case-studies/sectors/us-health-case-studies/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Broadening Access to Crucial Health Care</title>
		<link>https://cambercollective.com/2024/02/24/impact-healthaccess/</link>
		
		<dc:creator><![CDATA[Kim Langenhahn]]></dc:creator>
		<pubDate>Sat, 24 Feb 2024 19:25:23 +0000</pubDate>
				<category><![CDATA[US Health]]></category>
		<guid isPermaLink="false">https://cambercollective.com/?p=6801</guid>

					<description><![CDATA[<p>The post <a href="https://cambercollective.com/2024/02/24/impact-healthaccess/">Broadening Access to Crucial Health Care</a> appeared first on <a href="https://cambercollective.com">Camber Collective</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_0 et_section_regular" >
				
				
				
				
				
				
				<div class="et_pb_row et_pb_row_0">
				<div class="et_pb_column et_pb_column_4_4 et_pb_column_0  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				
				
				<div class="et_pb_module et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%">
<p>In 2022, Camber began working alongside City of Hope to envision a robust model for supportive care services that provides comprehensive whole-person care for patients undergoing cancer treatment such as physical, practical, emotional and psychological, social, educational, and spiritual supports. We had the opportunity to build on that work in 2023, collaborating with the client to strategize how to potentially leverage technology to extend the supportive care services model beyond the City of Hope ecosystem</p>



<p>One of the key objectives of the project revolved around expanding supportive care access to underserved populations who face systemic socioeconomic, racial, or geographic barriers to care and often suffer inequitable and subpar health outcomes as a result. Such inequitable outcomes serve to compound the myriad injustices that typically characterize the under-resourced members of our society.</p>



<p>As a first step in exploring how to expand access to City of Hope’s supportive care model to all those in need, especially the underserved, Camber launched an extensive primary research campaign revolving around three key activities—convening an Advisory Board comprising supportive care subject matter experts; fielding a survey of cancer patients; and conducting focus groups with cancer patients, survivors, and caregivers. While the strategic insights gleaned from the Advisory Board meetings, we facilitated were invaluable, it was imperative to balance the insights garnered from those who operate from a place of authority with those affected by cancer as patients and caregivers who often do not have a guaranteed seat at the table.</p>



<p>Camber thus placed great emphasis on ensuring that the content, structure, and delivery of the survey and focus groups was considerate of the circumstances of cancer patients, survivors, and caregivers as well as designed to generate a deep understanding of a diverse set of needs. Given the sensitive nature of our primary research topic—living the cancer journey, from diagnosis to hopeful remission—we collaborated closely with the client to craft survey and focus group questions using appropriate and respectful language that provided the space for authentic sharing. To include the voices of non-English speakers, we worked alongside City of Hope to translate questions into Spanish; though Camber is cognizant that cancer is not limited solely to Spanish and English speakers, these two languages combined are spoken at home by ~90% of Americans. Finally, we sought to ensure that survey and focus group participants were representative of the US cancer population, especially with regards to their geographic, financial, and racial/ethnic backgrounds.</p>



<p>Camber leveraged everything we learned from the survey and focus group participants to better understand the different barriers preventing people from benefiting from supportive care services as well as which services should be prioritized. We utilized this nuanced understanding to develop the overarching model for a digital supportive care services tool expressly designed to mitigate access barriers and provide those services deemed most in need and/or most impactful by our primary research participants. Our recent work with City of Hope reinforced the importance of employing an intentional approach to understanding and addressing health inequities that not only elevates the voice of those most impacted, but also is cognizant of the historical and social roots of those inequities—and the Camber US Health team is excited to continue to further build out and refine this approach through our 2024 project work.</p>
</div>
</div></div>
			</div>
			</div>
				
				
				
				
			</div>
				
				
			</div><p>The post <a href="https://cambercollective.com/2024/02/24/impact-healthaccess/">Broadening Access to Crucial Health Care</a> appeared first on <a href="https://cambercollective.com">Camber Collective</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Including Fathers in Family Care: WA Fatherhood Council</title>
		<link>https://cambercollective.com/2024/02/24/impact-fathers/</link>
		
		<dc:creator><![CDATA[Tina Liang]]></dc:creator>
		<pubDate>Sat, 24 Feb 2024 18:34:35 +0000</pubDate>
				<category><![CDATA[US Health]]></category>
		<guid isPermaLink="false">https://cambercollective.com/?p=6789</guid>

					<description><![CDATA[<p>The post <a href="https://cambercollective.com/2024/02/24/impact-fathers/">Including Fathers in Family Care: WA Fatherhood Council</a> appeared first on <a href="https://cambercollective.com">Camber Collective</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_1 et_section_regular" >
				
				
				
				
				
				
				<div class="et_pb_row et_pb_row_1">
				<div class="et_pb_column et_pb_column_4_4 et_pb_column_1  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				
				
				<div class="et_pb_module et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p> </p>


</p>
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<p>

</p>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis: 100%;">
<p>

From 2023-2024, Camber supported the WA Fatherhood Council in its development of the WA Fatherhood Study. The Council is a collaborative of WA state agency providers, community partners, funders, advocacy, academics, and most importantly fathers with lived experiences. Camber and the Council conduct a nine-month “WA Fatherhood: State of the State” study that includes a landscape of current policies, funding, programs and experiences of fathers and fatherhood figures in Washington state, with a focus on identifying gaps and needs to inform strategic planning and policy recommendations.</p>
<p>Many people <em>assume </em>that because fathers are men/male- presenting adults, they do not face systemic or structural barriers and challenges that require equity considerations. <strong>The opposite is true</strong>. Our society has systemically created barriers and challenges that often ignore the needs of <span style="font-size: 16px;">fathers and undervalue the importance of fatherhood. It was important to involve fathers and those with lived experiences every step of the way because many times “we didn’t know what we didn’t know.”</span></p>
<p><span style="font-size: 16px;"></span>

The vast majority of state agency leaders, staff, and providers, especially those working in early childhood and family supports, were women. Similarly, women also represented the front-line service providers in health care (social workers/community health worker, pre-/post-natal, pregnancy providers etc.), childcare, and social services.<span style="font-size: 16px;"> </span></p>
<p><span style="font-size: 16px;"></span><span style="font-size: 16px;">In order to understand how fathers access services, move through the systems, and how they perceive bias and exclusion, we had to be open to </span><strong style="font-size: 16px;">listening to their stories</strong><span style="font-size: 16px;">. The WA Fatherhood Study covered a breadth of topical areas including Basic Needs (e.g., food, housing, financial support), Health (physical, mental, behavioral), Education, Employment, Family Supports, Safety, Legal, and Justice systems. Camber focused on the state and local systems, and in partnership with a University of Washington team focused on the experiences of dads by conducting a statewide “Dads Survey” and </span><strong style="font-size: 16px;">conducting a series of listening sessions with providers and lived experience individuals</strong><span style="font-size: 16px;">. We learned that oftentimes there are important intersections between race/ethnicity, income level, justice involvement/history, and relationship/custody status, and other factors that impact how fathers experience exclusion and limited access to services.</span></p>
<p><span style="font-size: 16px;"></span><span style="font-size: 16px;"></span><span style="font-size: 16px;"></span><span style="font-size: 16px;">Our belief, using a </span><a href="https://belonging.berkeley.edu/introduction" style="font-size: 16px;">Targeted Universalism</a><span style="font-size: 16px;"> framework, is that all fathers should have an equal opportunity to be a positive and supportive presence to their children and co-parents. With that goal in mind, there are fatherhood segments that experience disproportionately more barriers and challenges, access fewer services and resources, and experience worse outcomes. What proved challenging was the data collection and analysis approach in the Study. In order to understand the fatherhood experience, we needed </span><strong style="font-size: 16px;">disaggregated data by gender and parental status</strong><span style="font-size: 16px;">. Most programs report the gender split, and also whether a household unit is a family with children. However, few programs capture at the individual level whether an adult receiving services is a mother or father. Agency partners and program leads discovered the importance of asking adults whether they have (minor) children in their household, and/or if they have shared custody of a (minor) child. By understanding how fathers are currently receiving services or not receiving services as compared to the general population, we can see whether there are systemic or structural barriers.</span></p>
<p><span style="font-size: 16px;"></span><span style="font-size: 16px;">In many of the family support programs (e.g., home visiting, food &amp; cash assistance, and early learning programs), it is mostly mothers accessing services on behalf of the family or enrolling the child. In traditional family unit, the father would receive benefits as a part of the household. However, non-traditional families (e.g., shared custody, non-cohabitating) are often not equally supported, and it’s usually the father who receives fewer benefits. The systems involved in serving families have not fully grasped the variation and nuances of non-traditional families, and how to support them in an equitable way that doesn’t pit father against mothers in the division or prorating of resources.</span></p>
<p><span style="font-size: 16px;">Our goal in the Study was </span><strong style="font-size: 16px;">disrupt a resource scarcity mentality</strong><span style="font-size: 16px;"> that pits fathers against mothers. This shifting can be difficult because with any publicly funded program, there are limited resources, and inevitably, there are perceptions that by serving fathers more, you may be taking away from mothers. We facilitated </span><strong style="font-size: 16px;">monthly co-design sessions</strong><span style="font-size: 16px;"> with the Council in order to navigate these nuanced and often politically charged conversations, many of whom were parents (fathers and mothers) themselves and understanding the dynamics and challenges associated with non-traditional family structures, shared custody arrangements, and co-parenting plans. In some cases, we developed a deeper understanding of the issues and came up with opportunities and strategies for the future.</span></p>
<p>

</p>
</div>
<p>

</p>
</div>
<p>

</p>
<p>

</p>
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<p>

</p>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis: 50%;">
<p>

</p>
<figure class="wp-block-image size-full is-resized"><img fetchpriority="high" decoding="async" width="727" height="488" src="https://cambercollective.com/wp-content/uploads/2024/02/father2.jpg" alt="" class="wp-image-6791" style="width: 400px; height: auto;" srcset="https://cambercollective.com/wp-content/uploads/2024/02/father2.jpg 727w, https://cambercollective.com/wp-content/uploads/2024/02/father2-480x322.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 727px, 100vw" /></p>
<figcaption class="wp-element-caption"><em>Adopting an abundance model, we took care not to pit fathers against mothers in the program design.</em></figcaption>
</figure>
<p>

</p>
</div>
<p>

</p>
<p>

</p>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis: 50%;">
<p>

In other cases, we only scratched the surface of the issues by <strong>naming the types of data metrics – inputs and activities, disaggregated by parental status, that we want to see tracked and reported</strong>. By understanding how fathers are accessing, or not accessing certain programs like food and cash assistance, transitional housing/shelters, child support order modifications, family supports and parenting classes, and postpartum and mental health services, we will begin to better formulate strategies on how to serve a father’s unique and often unmet needs.</p>
<p>

</p>
</div>
<p>

</p>
</div>
<p>

</p></div>
			</div>
			</div>
				
				
				
				
			</div>
				
				
			</div>
<p>The post <a href="https://cambercollective.com/2024/02/24/impact-fathers/">Including Fathers in Family Care: WA Fatherhood Council</a> appeared first on <a href="https://cambercollective.com">Camber Collective</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Supportive Care</title>
		<link>https://cambercollective.com/2023/07/10/supportive-care/</link>
		
		<dc:creator><![CDATA[Camber Collective]]></dc:creator>
		<pubDate>Mon, 10 Jul 2023 21:37:57 +0000</pubDate>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[US Health]]></category>
		<guid isPermaLink="false">https://cambercollective.com/?p=5935</guid>

					<description><![CDATA[<p>Developing a strategy to increase access to supportive care services for cancer treatment</p>
<p>The post <a href="https://cambercollective.com/2023/07/10/supportive-care/">Supportive Care</a> appeared first on <a href="https://cambercollective.com">Camber Collective</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Over 1.9 million Americans are newly diagnosed with cancer each year<a href="#_edn1" id="_ednref1">[i]</a>.&nbsp; For these patients, living with and beyond cancer is more than merely a medical condition, it is an all-encompassing journey that can be overwhelming even for those most well-equipped to navigate it. In this critical moment, patients and caregivers need guidance and support in understanding their diagnosis, establishing their goals of care, making treatment decisions, and managing the associated impacts to their health and livelihood along the way.</p>



<p>A leading National Cancer Institute-designated comprehensive cancer center had developed a unique and best-in-class supportive care program with proven results in navigating the complex journey beyond the mere clinical treatment aspect of cancer care.&nbsp; Based on internal analysis, they found that patients receiving supportive care experienced less time in the ICU, shorter overall hospital lengths of stay, and higher self-reported quality of life than those who did not receive the services<a id="_ednref2" href="#_edn2">[ii]</a>.</p>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="649" src="https://cambercollective.com/wp-content/uploads/2023/07/Patient-4-1024x649.png" alt="" class="wp-image-5937" srcset="https://cambercollective.com/wp-content/uploads/2023/07/Patient-4-980x622.png 980w, https://cambercollective.com/wp-content/uploads/2023/07/Patient-4-480x304.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></figure>



<p>Camber was engaged by this cancer center as they sought to expand access to comprehensive supportive care services across their extended network of clinics and affiliates, including at rural and urban satellite clinics serving diverse and often underserved populations of patients. While serving more patients and caregivers was the goal, equally critical was scaling up the program in a way that preserved the quality of services, patient satisfaction, and equitable access available within the current program offered on their main academic medical center campus. Camber supported leadership in defining the vision, strategy, and plan for scaling up the supportive care program in a way that preserved the integrated and personalized patient experience delivered in-person.&nbsp;</p>



<p>To achieve this vision, Camber helped develop the concept for a novel technology-enabled model of care that blends high-touch with high-tech in order to sustainably serve a diverse range of patient and caregiver needs. In delivering this project, Camber focused on five key client objectives to ensure successful outcomes:</p>



<ul class="wp-block-list">
<li><strong>A bold and ambitious vision:</strong> Development of a model and strategy intended to be impactful at scale, expanding access to supportive care across the client’s network in the near-term, but with potential to help transform cancer care nationally and internationally longer-term. This meant pushing leaders’ thinking and preconceived notions on the “art of the possible” to consider pathways and end points they had not originally considered.</li>



<li><strong>Deeply anchored in patient needs:</strong> Ensuring that the big vision did not lose sight of the small details that make the current patient-centered model unique and so effective.&nbsp; This meant understanding patient and caregiver needs as well as provider workflows to identify where there were opportunities for efficiencies and economies of scale as well as where customization and human touch is most critical.</li>



<li><strong>Designed to be sustainable: </strong>While the vision is expansive and the unmet needs are great, we also had to design within a current reimbursement environment, technology architecture, and business model that often move at an evolutionary pace.&nbsp; This meant “riding the rails” of existing infrastructure where possible, and focusing on “building new rails” in terms of workforce, process, and infrastructure only where most critical.</li>



<li><strong>Designed to evolve: </strong>Transformation in healthcare is a process and not an event, and getting a model as complex as supportive care right requires multiple cycles of iteration.&nbsp; This meant defining KPIs and monitoring tools to provide feedback loops to support ongoing refinement and account for lessons learned and changing conditions.</li>



<li><strong>Designed to last: </strong>The vision of “supportive care everywhere” championed by the client was to not only develop something that differentiated themselves, but also to do so in a way that could become a blueprint for others’ transformation.&nbsp; This meant building in pathways for the “productization” of core elements of the model over time.</li>
</ul>



<p>The final strategy was approved, and the client received outside philanthropic funding to accelerate development and implementation of the new model. Implementation is ongoing.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p><a href="#_ednref1" id="_edn1">[i]</a> American Cancer Society, <a href="https://www.cancer.org/research/cancer-facts-statistics/all-cancer-facts-figures/cancer-facts-figures-2022.html#:~:text=The%20Facts%20%26%20Figures%20annual%20report,deaths%20in%20the%20United%20States">Cancer Facts &amp; Figures 2022</a>.</p>



<p><a href="#_ednref2" id="_edn2">[ii]</a> Internal client study, not peer reviewed or validated.</p>
<p>The post <a href="https://cambercollective.com/2023/07/10/supportive-care/">Supportive Care</a> appeared first on <a href="https://cambercollective.com">Camber Collective</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Premera Blue Cross</title>
		<link>https://cambercollective.com/2021/01/30/premera-blue-cross/</link>
		
		<dc:creator><![CDATA[Ana]]></dc:creator>
		<pubDate>Sat, 30 Jan 2021 04:11:11 +0000</pubDate>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[US Health]]></category>
		<guid isPermaLink="false">https://cambercollective.com/?p=1654</guid>

					<description><![CDATA[<p>Understanding the unique healthcare needs of rural communities</p>
<p>The post <a href="https://cambercollective.com/2021/01/30/premera-blue-cross/">Premera Blue Cross</a> appeared first on <a href="https://cambercollective.com">Camber Collective</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>In 2018, the&nbsp;<a href="https://www.premera.com/visitor/about-premera" target="_blank" rel="noreferrer noopener">Premera&nbsp;Blue Cross</a>&nbsp;board approved a&nbsp;$62.5M&nbsp;investment over five years to improve access to&nbsp;healthcare in rural areas in Washington and Alaska. Camber was engaged&nbsp;by a&nbsp;multi-functional group of executives (the&nbsp;“Rural Health Working Group”)&nbsp;to&nbsp;create an action plan for maximizing the impact of these funds over a time-limited horizon by understanding the unique needs of&nbsp;in-scope&nbsp;rural&nbsp;communities, developing a clear and concise investment strategy, and&nbsp;making a plan&nbsp;for&nbsp;rapidly&nbsp;disbursing funds&nbsp;to opportunities for greatest impact.&nbsp;</p>



<p>To understand the unique healthcare needs of rural communities,&nbsp;Camber and the Rural Health Working Group engaged with caregivers, administrators, and other partners&nbsp;across&nbsp;Washington and Alaska.&nbsp;This&nbsp;included&nbsp;six&nbsp;trips to&nbsp;engage&nbsp;directly&nbsp;with local stakeholders in&nbsp;rural communities. Ultimately&nbsp;individuals&nbsp;from over 80 organizations were able to provide input on what they viewed as key challenges for their organizations&nbsp;where additional investment could drive positive change.&nbsp;</p>



<p>Based on&nbsp;stakeholder input as well as additional market research with the support of rural health experts, Camber identified seventeen discrete investment areas that&nbsp;Premera&nbsp;could focus its efforts on. Working with the Rural Health Working Group, this was paired down to&nbsp;four&nbsp;priority&nbsp;investment areas which met the most pressing challenges&nbsp;in rural health,&nbsp;supported the implementation of services, and mutually reinforced&nbsp;the&nbsp;other investment&nbsp;areas. Camber then identified&nbsp;specific investments within&nbsp;these investment areas and created a strategy to disburse funds&nbsp;quickly&nbsp;within the desired timeframe.&nbsp;A preliminary set of grantees&nbsp;who met&nbsp;the&nbsp;criteria was then pulled from the network of stakeholders&nbsp;Premera&nbsp;had previously engaged with.&nbsp;</p>



<p>For more information on&nbsp;Premera’s&nbsp;Rural Health Initiative, please see&nbsp;<a rel="noreferrer noopener" href="https://www.premera.com/wa/visitor/about-premera/supporting-our-community/rural-health-initiative/index.html?WT.z_redirect=www.premera.com/ruralhealth/#invest" target="_blank">their website</a>.&nbsp;</p>
<p>The post <a href="https://cambercollective.com/2021/01/30/premera-blue-cross/">Premera Blue Cross</a> appeared first on <a href="https://cambercollective.com">Camber Collective</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Innovative Healthcare Delivery</title>
		<link>https://cambercollective.com/2021/01/30/innovative-healthcare-delivery/</link>
		
		<dc:creator><![CDATA[Ana]]></dc:creator>
		<pubDate>Sat, 30 Jan 2021 04:06:03 +0000</pubDate>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[US Health]]></category>
		<guid isPermaLink="false">https://cambercollective.com/?p=1651</guid>

					<description><![CDATA[<p>Go-to-market strategies for healthcare delivery</p>
<p>The post <a href="https://cambercollective.com/2021/01/30/innovative-healthcare-delivery/">Innovative Healthcare Delivery</a> appeared first on <a href="https://cambercollective.com">Camber Collective</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Despite leading the world in advanced treatments for health conditions such as cancer, the US has failed to leverage its technological advantages to&nbsp;modernize more basic primary and acute care to improve the health of the masses.&nbsp;Healthcare&nbsp;in America&nbsp;is expensive, difficult to access,&nbsp;and often&nbsp;inconvenient&nbsp;in ways that lead to delayed care and poor outcomes.&nbsp;This has become a recognized opportunity for&nbsp;healthcare innovators who are looking to combine telehealth and convenient in-person care&nbsp;to create flexible,&nbsp;integrated and affordable&nbsp;models of care at a population level.&nbsp;&nbsp;</p>



<p>As the convenient care&nbsp;market has continued to&nbsp;evolve, with&nbsp;consolidation among&nbsp;major telehealth platforms&nbsp;and increasing competition among traditional payers and providers to capture a share of the market,&nbsp;competition has become fierce.&nbsp;Recognizing an opportunity to disrupt this market with&nbsp;an innovative&nbsp;and truly consumer-oriented&nbsp;offering, a leading&nbsp;technology&nbsp;company approached Camber for&nbsp;thought&nbsp;partnership in defining the market entry and expansion strategy for its new&nbsp;convenient care model.&nbsp; This model&nbsp;is seeking to achieve a&nbsp;multi-billion dollar&nbsp;share of&nbsp;the care delivery&nbsp;market in&nbsp;providing&nbsp;affordable and convenient access to high-quality&nbsp;and integrated&nbsp;primary, behavioral and specialty care.&nbsp;&nbsp;</p>



<p>Camber worked closely with the client and its internal teams to build an ambitious but practical&nbsp;go-to-market strategy&nbsp;across five customer&nbsp;segments and&nbsp;&gt;50&nbsp;initial&nbsp;target geographies.&nbsp; This required analysis of&nbsp;addressable&nbsp;market-size&nbsp;by targeted sub-segments,&nbsp;mapping the competitive landscape,&nbsp;profiling key customer and partnership targets, incorporating regulatory considerations&nbsp;and constraints, and&nbsp;anticipating financial and operational&nbsp;contingencies.&nbsp;&nbsp;</p>



<p>Camber’s involvement culminated in&nbsp;the completion of&nbsp;submission&nbsp;of the&nbsp;business plan to executive-level leadership, resulting in subsequent approval of the pilot and launch of the new business.&nbsp;Our team&nbsp;was subsequently&nbsp;re-engaged to evaluate market demand, capability gaps, financial&nbsp;implications, and&nbsp;feasibility for accelerating the launch timeline of one of&nbsp;the priority&nbsp;service offerings.&nbsp;</p>
<p>The post <a href="https://cambercollective.com/2021/01/30/innovative-healthcare-delivery/">Innovative Healthcare Delivery</a> appeared first on <a href="https://cambercollective.com">Camber Collective</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
